Merchgirls is a creative agency that designs and manufactures merchandise with a difference.
We create all kinds of cool things, including merchandise for your store, promotional products, corporate gifts and goodie bags – essentially anything you can dream up. (Once we made a tote bag that was 2 metres high for a photo shoot, which you can check out here).
Our products are high quality, highly covetable but competitively priced. Every piece is bespoke and every detail – from fabrications to custom labels – is designed to perfectly reflect your objectives. (Because if you can’t obsess over the details, what’s the point?)
We love collaborating with clients to help them extend their brand, increase revenue and reach new audiences. Think of us as a white label, a gun for hire; the team behind the scenes helping your business look extraordinary. We can pop your logo on a T-shirt, for sure, but we can also dream up an entire capsule range, create unforgettable designs and slogans, shoot the slickest flatlays imaginable, and help start an avalanche of likes. Just put it in the brief.
We live for creating product that gets attention for all the right reasons, so get in contact if you’d like a copy of our brand book or to set up a meeting. Merchgirls are based in Melbourne, Australia but distribute worldwide.
Kate Scott spent her formative years at The Australian Ballet in a range of senior marketing, brand and communications roles. A consummate all-rounder, at the Ballet she commissioned award-winning content, produced countless shoots, edited a pallet-sized coffee table book, and oversaw their pioneering approach to merchandising. (She also found time to write for publications like Rolling Stone, ThreeThousand, and edit the fashion chapter of The Melbourne Design Guide.) Kate engaged Hannah Chipkin to create a cheeky tote for The Australian Ballet in 2009, which sold out of its first run within six hours. It also sparked a long-term professional crush, which saw her becoming a Merchgirl in 2015. Kate looks after client liaison, strategy, and all things brand. She loves succulents, Liberty print, and won’t get out of bed for less than two coffees a day.
Fave girl movie: Don’t Tell Mom the Babysitter’s Dead. “I’m right on top of that, Rose!”
Hannah Chipkin was the mastermind of boutique Melbourne label Chip Chop!, renowned for its printed graphics and unforgettable slogans. In its decade-long reign, Chip Chop! was stocked by over 50 retailers and covered extensively by Vogue, Russh, Cosmopolitan, Frankie, Harper’s Bazaar, Elle, Marie Claire, The Age, the Herald Sun and Broadsheet. After collaborating with high-profile brands such as Sportsgirl, Russh Magazine, The NGV and The Australian Ballet on attention-getting products, Hannah founded Merchgirls in 2015 to take her designs to the masses. She brings her flair for colour, form, fabrication and prints to every item she creates, and if you ask nicely she’ll incorporate one of her trademark tongue-in-cheek slogans. Hannah is obsessed with pink and red (hello – branding!), Paris, pizza, her two little girls, warm weather and nice shoes.
Pippa Joseph has over 20 years’ experience in garment production and quality control. As the owner of Gemi productions, she has direct manufacturing capability via her factory in Bali, as well as relationships with ethically accredited manufactures in Australia, China, India and beyond. She has overseen production for cult brands such as Nicholangela, Amy Kaehne, Amber & Thomas, Chip Chop!, companies like The Australian Ballet and Sportsgirl, and numberless independent retailers. In 2003 she launched her own fashion label Jaakan, which had its flagship store on Chapel St, Prahan and was stocked extensively across Australia and Japan. Pippa co-founded Merchgirls with Hannah Chipkin in 2015, and is our secret weapon in turning the craziest creative concepts into reality. Pippa likes yoga, vodka and weekends in nature, all in that order.
“Working with Merchgirls on Tinpan Orange’s new line of merchandise for their Love is a Dog album was inspiring and so fun. They brought a dynamism to the whole process that we just wouldn’t have had if we worked with a regular band merch supplier. They think outside the box. They are up for pushing the parameters but are steadfast in sticking to budgets. They are intelligent, funny, driven and creative. They are all in and get the job done! What more could you want?”
Lior Albeck-Ripka, Manager, Tinpan Orange
“Merchgirls are the perfect package of brains, humour and good taste. When my agency needed an XXXXL tote bag to store our massive egos inside, the Merchgirls came to the rescue. Not only did they create a humorously impractical item, they also made the collaboration a highly enjoyable one by serving extra small sandwiches and tiny cups of tea inside thimbles to make our bag look even bigger. If there were such a thing as Merch Tinder I’d totally swipe right on them.”
Daniel Pollock, Founder, Jane The Agency
“After stumbling across Merchgirls on Instagram and adoring their work for The Australian Ballet, I reached out to see if they would create some merchandise for the launch of DFO Insider. We had a tight turnaround time, but the girls delivered creative concepts, quotes, samples and final product on brief, on time and to a very high standard. The totes and clutches were a huge success at the launch event and proved very popular with customers and VIP guests. Thank you Merchgirls!
Victoria Brockett, National Marketing Project Manager, Vicinity Centres
“After the runaway success of the Pliè Chassè Jetè All Day tote bag, The Australian Ballet engaged Merchgirls to dream up 50 custom products for our 2015 season. Working to tight deadlines, they created a variety of capsules to launch alongside our mainstage seasons, including a fairytale kids range for The Dream, sports luxe for our contemporary season 20:21, and the ultimate kids’ tutus for The Sleeping Beauty. Every piece was a hit with audiences and dancers alike and, being both beautiful and bold, was the perfect extension of The Australian Ballet’s brand.”