about merchgirls

Merchgirls is a creative agency that designs and manufactures merchandise with a difference.

We create all kinds of cool things, including merchandise for your store, promotional products, corporate gifts and goodie bags – essentially anything you can dream up. (Once we made a tote bag that was 2 metres high for a photo shoot, which you can check out here).

Our products are high quality, highly covetable but competitively priced. Every piece is bespoke and every detail – from fabrications to custom labels – is designed to perfectly reflect your objectives. (Because if you can’t obsess over the details, what’s the point?)

We love collaborating with clients to help them extend their brand, increase revenue and reach new audiences. Think of us as a white label, a gun for hire; the team behind the scenes helping your business look extraordinary. We can pop your logo on a T-shirt, for sure, but we can also dream up an entire capsule range, create unforgettable designs and slogans, shoot the slickest flatlays imaginable, and help start an avalanche of likes. Just put it in the brief.

We live for creating product that gets attention for all the right reasons, so get in contact if you’d like a copy of our brand book or to set up a meeting. Merchgirls are based in Melbourne, Australia but distribute worldwide.

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meet the merchgirls

We are a team, each with our specialty.

“Working with Merchgirls on Tinpan Orange’s new line of merchandise for their Love is a Dog album was inspiring and so fun. They brought a dynamism to the whole process that we just wouldn’t have had if we worked with a regular band merch supplier. They think outside the box. They are up for pushing the parameters but are steadfast in sticking to budgets. They are intelligent, funny, driven and creative. They are all in and get the job done! What more could you want?”  

Lior Albeck-Ripka, Manager, Tinpan Orange

“Merchgirls are the perfect package of brains, humour and good taste. When my agency needed an XXXXL tote bag to store our massive egos inside, the Merchgirls came to the rescue. Not only did they create a humorously impractical item, they also made the collaboration a highly enjoyable one by serving extra small sandwiches and tiny cups of tea inside thimbles to make our bag look even bigger. If there were such a thing as Merch Tinder I’d totally swipe right on them.”

Daniel Pollock, Founder, Jane The Agency

“After stumbling across Merchgirls on Instagram and adoring their work for The Australian Ballet, I reached out to see if they would create some merchandise for the launch of DFO Insider. We had a tight turnaround time, but the girls delivered creative concepts, quotes, samples and final product on brief, on time and to a very high standard. The totes and clutches were a huge success at the launch event and proved very popular with customers and VIP guests. Thank you Merchgirls!

Victoria Brockett, National Marketing Project Manager, Vicinity Centres

“After the runaway success of the Pliè Chassè Jetè All Day tote bag, The Australian Ballet engaged Merchgirls to dream up 50 custom products for our 2015 season. Working to tight deadlines, they created a variety of capsules to launch alongside our mainstage seasons, including a fairytale kids range for The Dream, sports luxe for our contemporary season 20:21, and the ultimate kids’ tutus for The Sleeping Beauty. Every piece was a hit with audiences and dancers alike and, being both beautiful and bold, was the perfect extension of The Australian Ballet’s brand.”

The Australian Ballet