As a very powerful marketing tool, merch has its perks. Having been around for a very long time (who remembers their first Commonwealth Bank Dolomite piggy bank?), merch has been used by many businesses and has used its incredible marketing power to stay top of mind with even the most difficult audiences, yes we are looking at you millennials...

A successful marketing tool, promo merch is a cost-effective marketing tactic used from start-ups to large  corporates and is a serious favourite when it comes to consumer retention. Marketers need to work hard to build rapport and brand loyalty, but it is also very important to continuously recognise and thank clients, staff and suppliers. Hello, that is where great merch comes in. 

A great piece of promo merch should become an ongoing reminder of your brand. It is something that your target audience can hold in their hand or look at on their desk as a constant reminder. Client loyalty and improved customer relations can be the result of a well thought out corporate gift. A powerful way to create immediate appreciation for your business. 

Don’t believe us, the proof is in the numbers. The crew at Australian Promotional Products Association did a little study and they found that;

• 52% say people have a more positive impression of a brand when they receive branded merch

• 76% recall the name branded on the product

• 55% hold on to that item for longer than year

• Almost 50% use their product daily

• 52% continue to do business with the company that sent the merch to them

With promo merch, you have the opportunity to spend less, achieve more marketing power and the ability to remind people about the benefits of doing business with you (and not your competitor!) 

Marketers spend more than $1.34 billion dollars on promotional products in Australia for one reason only….it works! 

We always believed that merch had marketing superpowers, shazam!