Merch That Tells a Story: Introducing Our Gallery Range with Artist Bianca Loiacono
At Merchgirls, we’ve never been about ordinary merch. We’re here to create branded products that people actually want to keep—and now, we’re taking it one step further.
Introducing the Gallery Range: a new era of high-quality, custom-branded merchandise that showcases fine art in breathtaking detail. It’s merch as a canvas. Merch with meaning. Merch as a masterpiece. And to launch it, we teamed up with one of our favourite multidimensional artists (and longtime Merchgirl), Bianca Loiacono.
A Collaboration That’s Been Years in the Making
Bianca’s been part of the Merchgirls world for years— now, starring as the very first licensed artist in our new Gallery collection.
She’s the kind of creative who brings depth to everything she touches. Bold. Layered. Human. Her work tells stories that stay with you—and that’s exactly the energy we wanted to launch this range with.
Because the Gallery Range isn’t just about beautiful design. It’s about capturing creative intention, and making merch that does justice to the beauty and expression behind it.
Merch that belongs in a gallery
When we say this range is different, we mean it. The Gallery Range is dedicated to high-res digital printing, developed specifically for fine art reproduction and hyper-detailed designs. This is merch made for storytelling—for audiences who notice the brushstrokes, who read the poetry, who feel something.
Every piece in this range is:
Made using premium materials and finishes
Designed to carry complex visual narratives
Fully customisable for brands, creators, and campaigns
A true fusion of art and merch
If you’ve ever looked at standard merch and thought, this doesn’t do my work justice, the Gallery Range is for you.
Meet the First Drops: spin and return
Bianca’s capsule collections, spin and return, set the tone for what this range is all about. Each artwork is paired with original poetry, printed with stunning clarity on high-quality products chosen specifically to hold and honour the detail.
From the layout to the linework, every element is purposeful. This is merch that tells a story—and invites your audience to become part of it and take it home to use in their every day
Products include - new tote bag styles (and fabrications), glasses cases, pocket mirrors, fine bone china mugs, pens, notebooks, scarves, t-shirts, bucket hats, socks, scrunchies, umbrellas - all encompassing elements of Bianca's original artwork.
Why We Made the Gallery Range
Merchgirls is lucky enough to already work with some of the best gallery stores in Australia - QAGOMA, MONA, Gippsland Art Gallery. We wanted to extend our range to cater to these retail spaces, as well as introduce our offering to other like-minded organisations that require quality merch for their stores as a way to generate precious revenue.
The Gallery Range was born out of a desire to give artists, brands, and bold storytellers a space to translate their creative vision into physical form, without compromise. With the latest in digital merch printing, we’re able to reproduce artworks at a level rarely seen in traditional promotional merchandise.
It’s for the designers. The campaigners. The changemakers. The ones who want their branded merchandise to spark a feeling—not just fill a swag bag.
Ready to Create Your Own Masterpiece?
If you're a brand, artist, or creative leader looking for custom branded merchandise that captures detail, tells a story, and makes people stop and take notice, the Gallery Range is your new go-to.
And if you’re not sure where to start? We’re here to guide you—no cookie-cutter solutions, no pushy pitches. Just real conversations and bold creative thinking.
Let’s make something that’s worth keeping.
Get in touch to explore the Gallery Range
