Amidst the bleaker weather and turbulence on the news lately, the Merchgirls sat down together and had a think – what could we do to make our clients’ days a little brighter this winter? 

The answer: a hug in a box! 

This year’s Winter Merch Kit took inspiration from one of our favourite childhood films, The Sound of Music, and has been a hit with all of our lucky recipients. We had a ball making it, and from what we’re hearing along the grapevine, our clients are pretty over-the-moon with what they received.

What is a merch kit?

For the last 3 years, we’ve taken the initiative to design a range of seasonal merchandise to showcase some of our hot new products and design ideas. Once complete, we package them up in-house and send them out to our VIMs (Very Important Merchies). Included in this send-out are our top customers (of course) and also some clients we would love to work with in the future.

Each merch kit range takes approximately five months from concept through to fulfilment. As far as sample kits go, this is the OG kit and something we are really proud to be pioneering in our industry. 

Why do we make them?

The whole reason behind these seasonal kits is to showcase the quality of work we do, by putting tangible merch into the hands of the very people who support our business. Think of it as a special gift and a sample, all-in-one. 

It's a big task and requires a lot of time, energy and resources (away from our normal production load) but we get a real kick out of doing it and are so happy to give our valued contacts a chance to test-drive our products and see it for themselves. It’s also a great team-building experience, as we get to design something for ourselves!

What was the theme?

This year’s theme was Our Favourite Things, inspired by The Sound of Music. This classic childhood film ties into the feeling of genuine care that we wanted to communicate with this package. We wanted this kit to feel like a much-needed hug-in-a-box during these cold winter days, creating a sense of warmth and connection on a human level. We used a pretzel icon to link back to the film, as well as wrapping all the items in a super-size satin scarf as a nod to ‘brown paper packages tied up in string’. 

What’s inside?

The Winter Merch Kit was a 10-piece range, all some of our very favourite things. Inside you’d find:

• Thelma Cup

• Inga Laptop Sleeve 

• Chunky Knit Beanie

• Ankle Pom Pom Socks 

• Billie Tote

• Lucy Notebook

• 2 x Rocket Pens  

• Sew-on Patches 

• Club Keyring 

• Bando Scarf 

All of these super cute and cosy merch items were wrapped up in a beautiful oversized, satin feel scarf with the M monogram all over it. Not only is the scarf a stylish accessory in itself, but we embraced the Japanese, Furoshiki style of fabric wrapping. 

What are our clients saying?

After all the TLC that our team put into creating this latest Winter Merch Kit, we’re thrilled that our clients are loving them as much as we do. So, what do you think – would Maria be proud? (Come on, you know Maria would absolutely rock that beanie.)

All this merch-talk giving you the merch-munchies? It’s time to get your own branding right where it belongs – on a stack of Merchgirls’ merch. As luck would have it, our brand new Menu 4.0 has just launched, so we’ve got an extra FORTY fresh merch designs for you to get your eyeballs on. Click here to request your copy of 4.0 – we can’t wait to make some merch-magic together!

Please note: to access Menu 4.0, you must be a registered business with a correlating email address. Minimum order quantities apply.